Have you ever thought of how companies and businesses sell their products and services online? How do these people and entities manage to reach a large number of customers?
In our world today where most of the population uses the internet daily, online advertising can be the new paper flyers and radio televisions. A lot of websites offer these kinds of services at a much lesser cost with the maximum number of people reached. Convenience is one way to look at this platform in addition to its effectiveness and practicality. A two-way communication between the buyer and seller can be easily done while increasing the company’s visibility. A demand-side platform, or more widely known as the DSP can help advertisers buy advertising promo ads and campaigns through automation. It helps them figure out as to where a certain ad should be placed, based on the parameters, specifications and limitations that you set. Advertisers use this whenever they wish to purchase an advertising inventory.
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- Facebook- Billions of people around the world have access to a Facebook account. According to research, Facebook has around 1.9 billion daily active users. Whether or not you sell nappies to canes, you have that wide variety of age groups here for that social media ad. One thing that makes Facebook the number one website when it comes to online advertising is its popularity. Facebook as we know, is probably the mostly used social media of today. With its user-friendly interface, you don’t have to be the master in technology for you to operate and use it just fine. Facebook also offers an affordable price for all these advertisements and has a lot of options to choose from. It does not only help one to advertise but it makes a lot of avenues for a better and more suitable market.
- YouTube- These days ordinary people and even celebrities are into vlogging— even more when the pandemic began. People from all walks of life find one thing or another to make a content about. With all this random stuff and entertainment, YouTube has been one of the most visited websites around the world for anything. If you want to learn how to cook, watch the best ever engagement party in history or even discover the scariest thing in the world, YouTube is the place to be. It has developed that reputation of the website where an individual can see and have access to videos and movies of just about everything. Having said that, it is one of the more effective channels where you can do your product and/or service advertising.
- Instagram- IG as it is mostly used, is a photo and video sharing website and mobile application. It can help people connect to and from different brands locally and internationally with the ease of doing business. Instagram managed to build connections with individuals of the same interest, with more exposure to mobile advertising. Apart from it being integrated with Facebook ads, it makes your advertisement more seen than any other social media channels. Showcasing different styles of photos and videos in IG will surely make you want to buy a thing or two through their sponsored ads.
- Twitter- Contrary to popular opinion, Twitter is not only a place to vent out your daily frustration but more so is it a place where you can actually and effectively do online advertising. It is one of those advertising websites that can come for free. It is popularly used around the globe for news and for high profile celebrity updates, so all you have to do is get creative in organizing a tweet and your thoughts of your supposed products and making sure it becomes so widely spread in the community. Keyword phrasing and use of hashtags are two of the easiest ways for Twitter to reach your target market.
- Google Ads- Come to think of it, we all use Google search engine. It is that widely used website that is connected to all other sites on the internet and can be faster than any other portal. Google ads can reach as many people as there is using the internet without much thought and question. As it is so commonly sought for when trying to find out about something, you can never go wrong with google ads. It is so common and familiar that we can always see random ads when using this tool.
- Craigslist- Who doesn’t love local right? Craigslist is one of the go-to when it comes to looking for items online, especially when you want to have them NOW. Being a local online advertising website, it can come for free. It is so easy to put ads on Craigslist and that is definitely one thing to be particular about, as it is already too burdensome to find a market and what better way to do advertising and promotion than on an online user friendly website. Craigslist ultimately makes more room for profit and your ad can stay active for up to 30 days.
- Spotify- Spotify gained popularity sometime in 2015 with its music, and now they have established a name for podcasts as well. Listening to music or podcasts can be very therapeutic and entertaining at the same time. While many use this online application for relaxation and past time, it can be a great online channel for web ads too. Since listeners are tuning in to the audio they want, there is a greater chance of them not skipping your ad and eventually, making a sale.
- Twitch Advertising- This kind of online advertisement may only be widely known in the gamers’ industry and gaming enthusiasts, that is why it is usually overlooked by people wanting to advertise their products and may even be labeled as not the right place for any online advertisement. Twitch being an online- real time platform, makes it easier for two parties to engage in a business transaction while building trust and rapport in the process. Advertisers in Twitch can even have the chance to partner with Twitch influencers, how exciting can that be?
- Pinterest- When you go search for inspiration for something, you naturally visit Pinterest. Pinterest is an online platform that start-ups may consider advertising products to. You can start building a brand here especially when your target market is the millennial women. With its colorful and cute content, users may find it homey to scroll through Pinterest and can be a very good place indeed for e-commerce.
- ClassifiedAds.Com- By the name itself, classifiedads.com is one of the many websites where you can post any advertisement of your products or services for sale, rent and even job offers! It displays that variety of goods and services online without having the trouble of getting them printed in newspapers. Various kinds of anything can be listed and found here alphabetically, which makes it so convenient. Whether you are the one looking or the one offering, this place can be heaven for both. After all, it is classifiedads.com for a reason.
With all these listed online advertising websites, word of mouth has been proven to be the very best advertising tool since. Being able to build and start your promotion and advertising in these online platforms, the success of your business will always still end up to customer service and satisfaction of the product quality and performance. It is to be noted that focusing on doing the best marketing strategy coupled with the best online tool appropriate may still fall short in the long run, if feedback and reviews come in negative or unsatisfactory.
Effective marketing strategy should be given more attention when wanting to build brands and maintain existing customers. For beginners in the online marketing platform, they find it easier to present their brand without having to allot much compared to the traditional way of advertising. Being in the new era of globalization where the trend is focused on digital marketing, researching and discovering these online advertising websites definitely won’t hurt.
Always bear in mind that your competitors are also doing online web advertising and promotion. What makes your ad stand out and seen and finally be able to extend to your potential market is how you effectively manage it. The key to online advertising using any of these websites is the way you present your ads and products, using appropriate and catchy phrases and descriptions. It may come in overwhelming at first but you can get the hang of it eventually. Be particular with your web ads as this may make or break your entire business.