E-commerce is a powerful asset that can bring fortune to your business if used proficiently. Many e-commerce sites allow you to set up your business by creating profiles and publish your products online. With more than 153 e-commerce platforms, you can reach your potential customers around the globe. However, choosing the best marketplace for your brand will determine the future of your business.

In this regard, Amazon is undoubtedly a goldmine for brands and retailers. This is the largest e-commerce giant with 300 million active users. Amazon appears as one of the easiest to use and most reliable names when it comes to developing your store to sell your products. This marketplace can give wings to your online business by listing your products.

 So, if you are ready for online selling then you should strongly consider Amazon’s fulfillment program called FBA. 

 Let’s find out the ins and outs of Amazon FBA:

What is Amazon FBA?

 Amazon FBA (Fulfillment By Amazon) is an excellent business opportunity for the large audience of entrepreneurs provided by Amazon. This service allows the business owners to list their products in Amazon’s marketplace. The model works to allow users the opportunity to deliver their goods to its warehouse and to be “fulfilled” by the retaining giant (it sends them out) upon successful purchase. Amazon has rolled out its FBA service to cope with the growing demands of sellers. 

 How you can start with this platform?

By simply signing up an account, you can put your distribution process and customer service support in Amazon’s hand. By doing this, you can completely concentrate on your business without worrying about shipments and customer relations.

But as a new seller, you shouldn’t pick a random product for selling on Amazon FBA because it might not necessarily be of interest to other consumers at all. Well, here comes a research and product requirements that must be conducted before making a start on Amazon FBA. So, whatever you intend to sell on Amazon FBA, your target audience must be attractive and always in a specific price range.

Here, we are presenting a list of Amazon’s top-selling categories published by The Jungle Scout’s 2021 State of the Amazon Seller Report, including the percentage of sellers who have products listed in them.

Top 10 Selling Categories on Amazon FBA

Rank Product Category	Avg. Profit Margin
Video Games	26%
Books	25%
Pet Supplies	23%
Beauty& Personal Care	23%
Kitchen & Dinning	23%
Home & Kitchen	23%
Baby Care Products	22%
Sports & Outdoors	22%
Toys & Games	21%
Electronics	20%

To find better product options, now I will clarify how you can dig deeper into different subcategories.

1. Toys & Games

 As a category, Toys & Games has the greatest selling potential as kids are the excessive consumers on the market. It is important to keep an eye on the latest trends and fads when it comes to selling toys because this is a very vibrant category. This category is all the more enticing because of the growth of online sales for toys and games. You can create a babbling fan base of people who love your product if you can get a foothold into this market.  

Following products come under this category:

• Colorful toys
• Card games
• Jigsaw puzzles
• Memory games
• Wooden game kits
• Play sets                                                                         
• Lego blocks
• Outdoor kits
• Inflatable lounges
• Board games

2. Electronics

Electronics is the most competitive and profitable category of Amazon. This niche is a money-making device for sellers as its market potential is growing rapidly. About 60 percent of Google searches were conducted on smart devices in the previous year. That is why; electronic gadgets & accessories always appear as the top-selling category and never go outdated. By 2024, it is also projected that the size of the global electronic consumer market will hit a whopping $1787 billion.

This category includes the following products:

• Portable speakers
• Smart devices
• USB devices
• Back cases
• Headphones
• Memory cards
• Screen guards
• Bluetooth devices
• Printers                                                                         
• Indoor Wireless Camera
• Power banks and chargers
• Cables and cords for computers

3. Video Games

Without including video games, it is not possible to list profitable product categories on Amazon. The market for video games is worth around $ 100 billion. Amazon is recruiting developers for its Amazon Game Studios project to keep up with development in this category. The revenue of this market is based on two primary sources: Hardware (includes processors, controllers, screens, and accessories) and Software (games). Although this business has been around for decades, it is now much more advanced.

Following products are accessible under this category:

• Nintendo                                                                      
• Gaming accessories
• Gaming gift cards
• Microsoft XBOX
• Sony PlayStation
• Game charge kits and docks
• Wireless controllers and game adapters

4. Books

Amazon was the first online bookseller when it started. Then, it has grown to become more digitally oriented over the years and introduced a market of Kindle products. Now, this category is ripe for startup businesses. Amazon has made it possible for writers to self-publish a book on its platform. There are the famous tales of kindle writers who have made a small fortune on Kindle to become major best sellers. Undoubtedly, this niche is packed with potential and awaits the right entrepreneur to grab it.

This category offers the following products:

• Biographies and memoirs
• Cookbooks, diet books, and recipe books
• Comics
• Children’s books
• Fictional books
• Suspense and thriller books

5. Clothes, Shoes, and Jewelry

The list of best-selling products on Amazon is incomplete without this category. This is a highly profitable and fast-selling niche that solely occupied a huge room for income. Youngsters want to shop for stylish, designer dresses, trendy shoes, and accessories at a low price in an easy and convenient way. Amazon allows them to shop trendy products and make it possible to receive their packages as soon as possible. However, this is a very crowded niche and if you are a beginner seller then you have to come up with unique ideas for your products.

This category comprises the following products.

• Exclusive apparels
• Stylish & branded shoes
• Rhinestone jewelry pieces
• Women’s Brooch

6. Beauty and Personal Care

Beauty& personal care is an evergreen category of Amazon that has incredible popularity, particularly for makeup products. The revenue for this domain is very high, but users always want to buy it from a trusted platform. And what could be better than Amazon when it comes to being online? No wonder Amazon is a leading retailer of beauty products market and you can join this platform with some unique product ideas. With a rate of 5.9 percent CAGR, the market value of beauty and personal care will be valued at a whopping $716.6 billion by 2025.

This category offers the following products:

• Branded makeup items
• Eyebrow Eraser
• Beauty products with natural ingredients
• Detox Shampoo
• Hot Air Brush
• Castor Oil
• Beauty tools and accessories
• Nose & Ear Hair Trimmer

7. Baby Products

This is a popular category among Amazon sellers as it has a huge market. In the Amazon industry baby products ranked among the top 10 categories in terms of profit margin. To be succeeded in this category, you have to optimize its large divisions, including but not limited to Vitamins & Dietary Supplements, Medical Supplies & Equipment, and Sports Nutrition. This market is expected to be worth approximately 88.72 billion U.S. dollars worldwide in 2026.

This category offers the given products:

• Baby diaper
• Baby toys
• Baby Thermometer
• Healthcare kit
• Car Seat
• Breast Pump
• Childproof Cabinet Lock

8. Kitchen & Dining

This is another profitable category for Amazon FBA sellers. The demand for kitchen appliances has a high purchasing potential. According to an estimate, smart kitchen appliances are projected to produce revenue of $43.4 billion by 2027, up from $13.29 billion in 2017. So, this category is all set to get started.

Following products come under this category:

• Electric Pressure Cooker
• Meat Thermometer
• Portable Blender
• Mini Waffle Maker
• Digital Kitchen Weight Machine

9. Sports & Outdoor

Personal fitness and indoor gyms are the new trends of Millennials, which subsequently increases the demand for sports & outdoor products on Amazon. This Amazon category creates a large number of sales for retailers, which makes it stand in the list of Amazon’s top 10 selling products.

Products that go well under this category are:

• Resistance exercise bands
• Skipping Rope
• Yoga mat
• Fitness tracker
• Yoga socks
• Gym shorts

10. Pet Supplies

The Pet Supplies category of Amazon has seen immense development in this pandemic. This is a broad niche that holds lots of potentials. Several profitable sub-niches can be found in pet supplies, such as pet training and pet grooming. Pet supplies is also a money-making niche for Amazon FBA sellers. However, there are millions of competitors of this niche, both online and in the real world. By 2025, the market size of pet supplies will be $202.6 billion.

Generally, pet owners are most likely to buy the following products:

• Dry dog food
• Pet treats and chews
• Pet grooming supplies
• Pet Vitamins and supplements
• Dog Hair Remover
• Dog Training Collar
• Pet Training Pad
• Pet Harness
• Cat Bed
• Pet oral care
• Wet pet food

Final Thoughts:
Although, we have discussed the most profitable selling categories on Amazon but most of them are oversaturated. A new seller might not think about to join the more competitive niches as it requires a lot of efforts.